컨조인트 분석을 이용한 지식정보 데이터베이스 서비스 품질에 대한 고객 선호도 조사

• 영문명: Use of Conjoint Analysis to Test Customer Preferences on Database Service Quality for Knowledge Information
• 발행기관: 한국IT서비스학회
• 저자명: 박혜민(Hyemin Park) 박희준(Heejun Park) 백민호(Minho Baek) 박종우(Jongwoo Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제7권 제2호, 13~23쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

  This research is to study the core factors for knowledge information database service and very important database service quality factors to improve customer satisfaction. The database service quality has been critical issue rather than just information service in these days, because the qualitative aspect is becoming more important factors rather than quantitative aspect. As database service quality has been influenced by satisfaction of database user, it needs to try to get excellent results by enhancing ability to obtain information. In order to satisfy this condition, it needs to measure database service quality more accurately first. In this study, we apply conjoint analysis to measure how much to give quality condition to achieve customer satisfaction.

목차

Abstract
1. 서론
2. 이론적 배경
3. 연구 모형 및 방법
4. 연구 결과
5. 결론
참고문헌
저자소개

키워드

Database Service Database Service Quality Knowledge Information Conjoint Analysis Customer Preference