From Vision to Reality, A Guide to Fundraising

Jin kijoun(진기준) 지음

e퍼플 2025년 08월 01일 출간

작품소개

책소개

"From Vision(What) to Reality(How), A Guide to Fundraising," offers practical guidance for agri-food startups navigating a rapidly changing market landscape, aiming to successfully secure investment and achieve sustainable growth. It extends beyond mere fundraising techniques, systematically guiding readers through the entire process of concretizing business ideas, effectively articulating business value from an investor's perspective, and overcoming unforeseen challenges. The book particularly demonstrates a deep understanding of the agri-food sector's unique characteristics, clearly illustrating how funding is essential at every stage, from technology development to establishing a production base, market entry and expansion, and talent acquisition.
It also emphasizes that investment provides intangible values such as enhanced corporate credibility, attracting top talent, expanding networking opportunities, and securing professional advice and mentorship, thereby persuasively explaining why startups should seek "smart money". The author underscores the importance of understanding the harsh realities of the capital market and the language of investors throughout the investment attraction process. It reveals the secrets to meticulously crafting a business plan and delivering an impactful IR pitch that captivates investors. Furthermore, the book covers post-investment fund management, organizational growth strategies, continuous innovation methodologies, and the resilience needed to bounce back from investment rejections, offering insights across the entire startup lifecycle. This book will provide practical assistance and inspiration to CEOs and core team members of agri-food startups preparing to secure investment, prospective entrepreneurs planning to start businesses in the agri-food sector, as well as investors, consultants, students, and personnel in startup support roles—indeed, to anyone interested in agri-food innovation and its investment ecosystem.

목차

This book's table of contents is structured into five parts, systematically guiding agri-food startups through the process of attracting investment and achieving sustainable growth.
Part 1: Agri-food Investment, Confronting Reality and Discovering Opportunities examines the need for innovation and investment in the agri-food industry, and explains why understanding the harsh realities of capital markets and the language of investors is crucial. It also emphasizes that investment provides intangible values beyond mere capital, essential for corporate growth.
Part 2: A Guide to Crafting Business Plans That Captivates Investors begins by highlighting the importance of a business plan, then presents its core components and effective writing principles. It delves into defining differentiated solutions for customer "pain points," analyzing market attractiveness, establishing revenue models, and presenting financial plans proven by numbers.
Part 3 : Practical Know-How for Securing Investment and Negotiation Strategies reveals the secrets to an IR pitch that persuades investors and strategies for finding the right-fit investors and building relationships. It also comprehensively analyzes key issues that may arise during investment term and contract negotiations, including legal expert utilization, and provides methods for negotiating from a favorable position.
Part 4 : After Securing Investment, Building a Sustainable Growth Engine addresses the proper use and management of secured investment funds, building a cohesive organization, and the importance of continuous innovation. It presents comprehensive growth strategies, from efficient fund execution to talent acquisition, fostering corporate culture, and establishing product development roadmaps.
Part 5 : Falling Down and Standing Up Again emphasizes a positive and resilient attitude towards investment rejection as an opportunity for growth. It also highlights the importance of networking with various stakeholders to build

출판사 서평

An Essential Read for Agri-food Startups: This book serves as a practical compass for agri-food startups navigating the challenging journey of fundraising. It systematically covers the entire process, from securing initial investment to business plan development, IR pitching, and investment negotiation, empowering readers to formulate concrete action plans rather than succumbing to vague fears.

Author's Profound Insights from Theory and Practice: Dr. Ki-joun Jin's extensive experience in agri-food research, venture fund management, and entrepreneurship is deeply embedded in this book. It offers not only theoretical knowledge of fundraising but also vivid, practical know-how and insights gained from real-world challenges. The specific strategies for fund management and operation, tailored to the unique characteristics of the agri-food industry, are a significant strength of this book.

A Comprehensive Analysis of the Investor's Perspective: A common reason for startup fundraising failures is a lack of understanding of the investor's viewpoint. This book clearly elucidates what investors look for, how they communicate, and what criteria they use to evaluate company value. The candid recognition that "investment is not philanthropy" compels readers to undertake more realistic preparations.

A Meticulous Guide to Crafting a Business Plan: The book provides a detailed methodology for developing a business plan, from its importance to its core components, and offers guidance on how to write each section to captivate investors. Specifically, the differentiation strategies tailored to the agri-food sector (e.g., eco-friendly values, ethical production, integration of advanced technology) offer practical guidelines for readers to apply to their own business plans.

Embracing Rejection as an Opportunity for Growth: The book defines rejection during the investment process as "another name for growth," emphasizing the importance of learning from setbacks and rising again. This imparts a crucial message to readers: beyond merely acquiring funds, it cultivates the entrepreneurial spirit and resilience necessary for continuous challenge and growth amid uncertainty.

작가정보

저자(글) Jin kijoun(진기준)

Jin kijoun(Ph.D.)
Jin kijoun, Ph.D., is a researcher in the agri-food industry, a venture capital fund
manager, an entrepreneur, and an author. In 2011, as a late bloomer, he began his
research in the agri-food industry at Sangji University and Konkuk University Graduate School. He received his Ph.D. in Science from Konkuk University's Graduate School of Biological Resource and Food Engineering with his research on "A Standardized Methodology for Feasibility Studies for Agricultural Foreign Direct Investment(FDI)."
Dr. Jin conducted research as a principal researcher for the Korea International
Cooperation Agency(KOICA) Official Development Assistance(ODA) projects and national R&D projects at Konkuk University's Global Agricultural Development Cooperation Center. Subsequently, at the Korea Overseas Agri-Resources Development Association,
he supported agri-food companies' overseas expansion through subsidies from the
Ministry of Agriculture, Food and Rural Affairs. In 2018, he managed a Gyeonggi-do
regional specialized fund at the venture capital firm ISU Investment.
After establishing Impact Partners in 2019, he secured investments from the Agri-Food and Fisheries Venture Investment Fund to form and manage agri-food venture funds and young farmer funds, solidifying his position as a professional venture investor.
Based on his extensive know-how and experience spanning agri-food research,
financial investment, and entrepreneurship, Dr. Jin is actively engaged in writing,
having conceived the 'Agri-food+Startup+Investment Series' to foster the revitalization
of the agri-food ecosystem.
Publications
Vol. 1, "Agri-Food Startup, The First Step to Making Dreams a Reality"
Vol. 2, "Vision to Reality, A Guide to Fundraising"
Vol. 3, "FS Methodology, A Compass for Successful Overseas Agricultural Investment"
Vol. 4, "From Vision to Reality, A Guide to Fundraising"
Vol. 5, "The Success Secrets of Agri-Food Startups Driving Disruptive Innovation"
We hope for valuable connections with readers who have joined us on this journey
of agri-food innovation through this book, and we sincerely welcome any inspirations
or questions for open communication. Email : [e-mail]