42 Years of Business Wisdom

Proven Insights for Success In The Metal-Cutting Tools Business

Jong-Hoe Koo 지음

페스트북 2025년 04월 30일 출간

작품소개

책소개

"For 42 years, I have cut metal and forged success! This is the ultimate guide for professionals, entrepreneurs, and investors in the metal-cutting tools industry."
Success isn’t just about revenue; it’s about sustainable growth built on trust and strong principles. With 42 years of hands-on experience, Jong-Hoe Koo has mastered this philosophy. As the CEO of Seco Tools Korea, he led remarkable sales growth and global expansion.
More than just success stories, this book distills key business principles applicable across industries. Koo emphasizes, “Integrity is the foundation of business, and customer trust is the key to success.” Through real-world experiences, he shares how he navigated challenges like the IMF crisis and the 2008 Lehman crisis, leveraging strategy and innovation.
With insights into technical sales and the power of rapid response, this book offers actionable strategies for business leaders and professionals. Whether you’re a veteran or just starting, it will inspire you to strengthen your business fundamentals and achieve lasting success.

목차

PREFACE

PART I. YOUR MINDSET DETERMINES YOUR FUTURE
Words to the young businessmen
The power of positive thinking
The Enduring Significance of Honesty
What are the most important virtues that salespeople and managers should possess?
Be quick or lose your business
We have nothing to fear but fear itself
Cultivate your DIY abilities
Listen, understand, and produce timely solutions
Making sales is like finding a needle in a haystack
Never say never! Never ever give up!
Cultivate a Resolute Mindset for Fulfilling Commitments


PART II. AS YOU SOW, SO SHALL YOU REAP
Stay true to your principles & fundamentals
Achieving your sales and profit targets is a question of life and death
Revenue growth without market share gain is meaningless
The fundamental principles to increase your sales revenue
Effective Business Goal-Setting
Four steps to start a new business
New Product Development and Launch Process
Triumph through Innovation
From Tiny Seeds to Flourishing Bloom


PART. III UNFOLD YOUR DREAMS TO THE FULLEST
Can’t win or lead by simply doing what others do
Become a true professional in a competitive world
Work is an endless cycle of PACA. Action is most important!
Sell something that can add value to your customers
Technology sales and swift response, a sole path to survival
Those who have always sold cheap products find it difficult to sell expensive ones
Knowledge, Information, and Action (KIA) are 3 pillars of successful business
Create a system for sharing know-how, experiences, and success stories freely
Life is made up of life-long learning
Uniting for success: The power of teamwork


PART IV. STRATEGIES FOR PROFITABLE AND SUSTAINABLE BUSINESS GROWTH
Which customer will you target first?
Targeting decides the success rate in developing new customers
Visit your customers with either a clear purpose or goal
How to turn setbacks into triumphs
Have a passion for your customers
Key success factors in B2B transactions
What is needed for cross-selling?
Practical guidelines for distribution management
Overseas business manager’s key role and management points
How to ensure effective management and control over its overseas subsidiaries
Checkpoints in Sales Management


PART V. PROFIT FIRST: ESSENTIAL GUIDELINES FOR BUSINESS INTEGRITY
Business is not and should not be a charity
Sales are not over until the credit sales are correctly paid
Monitor and cross-verify the financial health of your customers
100 – 1 = 0, A simple typo can destroy a company


PART VI. THE IMPORTANCE OF ETHICAL MANAGEMENT
Ethical management is the cornerstone of a century-old enterprise
A true leader embodies self-sacrifice
Emotion far outweighs reason
If you want to know your weaknesses, ask your employees. Don’t ask once but ask again and again
The critical importance of Health, Safety, and Ethics in the workplace


PART VII. ESSENTIAL TIPS FOR BUSINESS SUCCESS IN THE METAL-CUTTING TOOLS INDUSTRY
What are the crucial aspects of a Successful Brand Strategy?
Seven strategies to inspire your team
Key Roles of Duties Of SM, PM, ISM & TM


PART VIII. THE FUTURE OF THE METAL-CUTTING TOOL INDUSTRY
Metal-cutting tools market trends and outlook
Strategic Guidelines for Metal-Cutting Tool Manufacturers in a Rapidly Changing Market
Who are the key players in the global market for metal-cutting tools?
In the metal-cutting tools industry, which segment is expected to show the most promising growth?
How should metal-cutting tool suppliers prepare to meet the advancements in AI technology and Industry 4.0?
Current Supply Situation and Market Outlook of Tungsten and Cobalt: Strategic Preparation for Metal-Cutting Tool Suppliers


APPENDIX
About the author
Author’s short business story
Korea Tungsten Company (KTC): A Legacy of Korea’s Industrial and Sports Development
Author’s humble thoughts shared on social media


Index

출판사 서평

"42 Years of Business Wisdom" is a masterclass in leadership, strategy, and resilience. Drawing from decades of hands-on experience in the metal-cutting tools industry, Jong-Hoe Koo distills invaluable lessons on navigating market shifts, driving innovation, and building a thriving business.
With real-world insights and practical guidance, this book is an essential resource for professionals, entrepreneurs, and business leaders striving for lasting success. Whether you’re looking to sharpen your competitive edge or strengthen your business fundamentals, this book delivers the wisdom and strategies needed to excel in a fast-changing industry. A must-read for anyone serious about long-term success.

작가정보

저자(글) Jong-Hoe Koo

Jong-Hoe Koo
Jong-Hoe Koo graduated from Kyungpook National University in 1972 with a degree in English and Business Administration. He began his career at Korea Tungsten Company (KTC), leading international sales and holding key positions in London and Rotterdam. Rising to Vice President, he played a pivotal role in KTC’s global expansion.
In 1998, he became CEO & President of Seco Tools Korea, a globally renowned Swedish metal-cutting tool group. Under his leadership, the company achieved 20-fold revenue growth, becoming one of the most successful subsidiaries within the Seco Group. His strategic focus on technical sales, customer-centric solutions, and operational excellence set new industry standards.
After retiring from corporate leadership, he founded CT&M Consulting Services, specializing in global M&A, business strategy, and sustainable growth in the metal-cutting tools and tungsten raw materials industry. With over 40 years of expertise, he continues to share insights on ethical leadership, sustainable business development, and global market strategies.
Publications
* When Flowers Bloom in the Garden of Hearts (Poetry book, 2023)
* 42 Years of Business Wisdom (Business Memoir, 2024)