Strategic Psychology for CEOs

Mastering Minds and Markets

Ryan Kim 지음

e퍼플 2024년 05월 31일 출간

작품소개

책소개

Unlock the practical power of psychology with 'Strategic Psychology for CEOs: Mastering Minds and Markets.'

This book offers 54+ groundbreaking psychological theories and insights from 25+ renowned scholars, providing you with actionable strategies to transform your leadership and business practices.

Achieve unparalleled success by understanding and leveraging the practical aspects of human behavior. Whether you're looking to boost employee motivation, enhance customer satisfaction, or innovate your marketing strategies, this book equips you with the tools to excel.

Dive into real-world applications and case studies that bring each theory to life, making it easier to implement them in your daily business operations


실용적인 심리학의 힘을 발견하세요!
'Strategic Psychology for CEOs: Mastering Minds and Markets'은 54개 이상의 획기적인 심리학 이론과 25명 이상의 저명한 학자들의 통찰을 제공합니다.

이 책은 리더십과 비즈니스 실무를 변혁할 수 있는 실행 가능한 전략을 제공합니다.
인간 행동의 실용적인 측면을 이해하고 활용하여 탁월한 성공을 이루세요.

직원 동기부여를 높이고, 고객 만족도를 향상시키며, 마케팅 전략을 혁신하려는 경우, 이 책은 여러분이 뛰어난 성과를 달성할 수 있도록 도와줍니다.
각 이론을 현실에서 적용한 사례와 실습을 통해, 일상적인 비즈니스 운영에 쉽게 적용할 수 있도록 도와줍니다

목차

Table of Contents


Introduction

1. The Intersection of Management and Psychology: Starting with Essential Insights /6
2. Purpose and Structure of the Book /8
3. Benefits of a Psychological Approach in Management /9


Chapter I: Human Resources and Psychology /11

1. The Importance of Employee Motivation and Maslow’s Hierarchy of Needs /15
2. Herzberg's Motivation-Hygiene Theory and Employee Satisfaction /21
3. Vroom's Expectancy Theory and Performance Management /26
4. Performance Appraisal and Feedback: Reinforcement Theory by B.F. Skinner /33
5. Organizational Change and Lewin’s Change Model /39
6. Conflict Resolution and the Thomas-Kilmann Model /44
7. Organizational Culture and Edgar Schein’s Theory /50
8. Managing Stress at Work: Lazarus' Stress Theory /54
9. Leadership Styles and Fiedler’s Contingency Theory /60
10. Employee Retention Strategies and Psychological Contract Theory /66


Chapter II: Marketing and Psychology /72

1. Understanding Consumer Behavior and Freud’s Psychoanalytic Theory /74
2. The Psychology of Advertising and Persuasion: Cialdini’s Principles of Persuasion /81
3. Brand Personality and Aaker’s Brand Personality Dimensions /87
4. Consumer Decision-Making and Kahneman’s Prospect Theory /93
5. Behavioral Economics and Marketing Strategies /99
6. Social Proof and Informational Social Influence /105
7. Customer Loyalty and Psychological Biases /111
8. Experiential Marketing and Pine & Gilmore’s Experience Economy /115
9. Marketing Communication and Mehrabian’s Rule /122
10. Digital Marketing and Online Behavioral Psychology /128

Chapter III: Product Development and Psychology /130

1. Product Design and Don Norman’s Design Principles /132
2. User Experience and Csikszentmihalyi’s Flow Theory /139
3. Innovation and Creativity: Amabile’s Componential Theory of Creativity /145
4. Consumer Feedback and Cognitive Dissonance Theory /152
5. Product Positioning and Perceptual Mapping /158
6. Functional Design and Gibson’s Ecological Psychology /165
7. User Testing and Piaget’s Cognitive Development Theory /171
8. Pre-Market Launch Strategies and Rogers' Diffusion of Innovations Theory /178
9. Product Life Cycle and Psychological Factors /185
10. The Psychology of Customized Products and Personalization /192

Chapter IV: Investment Attraction and Psychology /195

1. Investor Psychology and Kahneman and Tversky’s Prospect Theory /197
2. Risk Taking and Investment Decisions: Prospect Theory /204
3. Psychological Contracts and Investor Relations /210
4. The Psychological Design of Investment Proposals /217
5. Investment Attraction Strategies Using Psychology /223
6. Building Trust with Investors /230
7. Emotional Investment and Behavioral Finance /236
8. Cognitive Biases in Investment Decisions /242
9. Crowdfunding and Social Motivation /248
10. Psychological Management After Raising Investments /254



Chapter V: Collaboration and Psychology /259

1. Team Motivation and Hackman & Oldham's Job Characteristics Model /261
2. A Psychological Approach to Team Conflict Resolution /266
3. Communication Efficiency and Watzlawick’s Communication Theory /271
4. Teamwork and Belbin’s Team Roles Theory /276
5. Project Management and Psychological Factors /282
6. Psychological Strategies for Facilitating Collaboration /287
7. Preventing Groupthink and Janis’s Theory /292
8. Leadership and Group Dynamics /297
9. Remote Work and Organizational Psychology /302
10. The Psychological Impact of Collaboration Tools /307


Chapter VI: Alliance Strategies and Psychology /314

1. Psychological Foundations of Alliance Negotiations /316
2. Building Partnerships and Psychological Trust /321
3. Managing Partnership Conflicts /328
4. Collaborative Negotiation and Fisher & Ury's Principles /334
5. The Psychology of Long-Term Business Relationships /340
6. Network Theory and Strategic Alliances /346
7. Social Exchange Theory in Business Alliances /352
8. Psychological Stability and the Sustainability of Partnerships /357
9. Dissolution of Partnerships and Emotion Management /362
10. International Alliances and Cross-cultural Psychology /368


Chapter VII: Financial Management and Psychology /373

1. Financial Decisions and Behavioral Finance /375
2. Risk-Taking and Financial Management /380
3. The Role of Emotions in Financial Decision-Making /386
4. Economic Crisis and Psychological Response /392
5. Investment Portfolios and Psychological Diversity /397
6. Managing Financial Stress /403
7. Financial Planning and Psychological Approaches /407
8. Economic Behavior of Individuals and Organizations /412
9. Pursuing Financial Stability /417
10. Investment Behavior and Psychological Traits /423


Conclusion /428

1. The Importance of Psychology in Management Practices /428
2. Sustainable Management Through Psychological Approaches /430
3. Future Prospects for Management Strategies Utilizing Psychology /432



To our readers… /434

작가정보

저자(글) Ryan Kim

About the Author

Ryan Kim is a renowned scholar and accomplished executive with extensive experience in business administration, economics, psychology, and law. His research and insights have significantly influenced organizational behavior and strategic management. With over two decades of experience, Ryan has guided numerous organizations and leaders to success. His ability to apply psychological principles to business practices has established him as a thought leader in the industry.

Currently, Ryan is actively involved in groundbreaking AI research and teaching. His work in artificial intelligence focuses on integrating advanced AI methodologies with psychological principles to create innovative solutions for business challenges. Additionally, he is deeply engaged in artistic endeavors, using AI to create music, thereby merging technology with art to explore new creative horizons.

In "Strategic Psychology for CEOs: Mastering Minds and Markets," Ryan combines his deep knowledge of psychology and AI with his business expertise to provide CEOs and leaders with practical tools and insights for transforming leadership and business strategies.

저자 소개

라이언 킴은 경영학, 경제학, 심리학, 법학 분야에서 풍부한 경험을 보유한 저명한 학자이자 숙련된 경영자입니다. 그의 연구와 통찰력은 조직 행동 및 전략적 경영에 큰 영향을 미쳤습니다. 20년이 넘는 경력을 통해 라이언은 수많은 조직과 리더들을 성공으로 이끌었습니다. 심리학 원리를 비즈니스 관행에 적용하는 그의 능력은 그를 업계의 사상 리더로 자리매김하게 했습니다.

현재 라이언은 인공지능 연구와 강의에 활발히 참여하고 있습니다. 그의 인공지능 연구는 심리학 원리와 첨단 AI 방법론을 통합하여 비즈니스 과제를 해결하는 혁신적인 솔루션을 만드는 데 중점을 두고 있습니다. 또한, 그는 예술 활동에도 깊이 관여하여 AI를 활용해 음악을 창작함으로써 기술과 예술을 융합하여 새로운 창의적 가능성을 탐구하고 있습니다.

"Strategic Psychology for CEOs: Mastering Minds and Markets"에서 라이언은 심리학과 AI에 대한 깊은 지식과 비즈니스 전문성을 결합하여 CEO와 리더들이 리더십과 비즈니스 전략을 변혁할 수 있는 실용적인 도구와 통찰력을 제공합니다.