AI-Powered Marketing: Transforming Strategies for Success

artificial intelligence, marketing automation, data analytics, customer segmentation, predictive modeling, content creation, personalization, chatbots, social media, email marketing, SEO, user experie

씨익북스 편집부 지음

타우루스 2025년 02월 12일 출간

작품소개

책소개

AI-Powered Marketing: Transforming Strategies for Success

In a rapidly evolving digital landscape, businesses face the challenge of staying ahead of consumer expectations while maximizing marketing efficiency. AI-Powered Marketing: Transforming Strategies for Success delves into the revolutionary impact of artificial intelligence on marketing practices, offering a comprehensive guide for marketers aiming to leverage cutting-edge technologies to enhance their strategies.

This insightful book explores the core components of AI-driven marketing, including marketing automation, data analytics, and customer segmentation. By integrating predictive modeling and machine learning, marketers can anticipate consumer behavior and tailor their offerings to meet individual needs. The text emphasizes the importance of personalization in content creation and customer interactions, showcasing how AI can craft unique experiences that foster brand loyalty and deepen customer relationships.

Readers will discover how AI enhances traditional marketing techniques, such as email marketing and SEO, through advanced user experience optimization and A/B testing. The book also highlights the role of chatbots and social media in engaging customers, providing real-time support, and driving conversions.

Moreover, AI-Powered Marketing emphasizes the significance of marketing analytics and ROI measurement, equipping readers with the tools to assess the effectiveness of their campaigns. It also explores targeted advertising and influencer marketing, shedding light on the strategies that can amplify brand visibility in an omnichannel environment.

With practical insights and case studies, this book serves as a vital resource for marketing professionals seeking to navigate the complexities of digital transformation. Whether you are a seasoned marketer or just starting your journey, AI-Powered Marketing will empower you to harness the potential of AI to drive success in your marketing endeavors. Unlock the future of marketing and discover how to create impactful strategies that resonate with today's tech-savvy consumers.

목차

1. The Rise of AI in Marketing
2. Understanding Marketing Automation
3. Leveraging Data Analytics for Growth
4. Essentials of Customer Segmentation
5. Predictive Modeling: Anticipating Consumer Behavior
6. Crafting Content with AI Tools
7. Personalization at Scale
8. Chatbots: Enhancing Customer Interaction
9. Driving Engagement through Social Media
10. Email Marketing in the Age of AI
11. SEO Strategies Powered by AI
12. Optimizing User Experience with Data
13. A/B Testing for Better Campaign Performance
14. Machine Learning Applications in Marketing
15. Analyzing Consumer Behavior Patterns
16. Marketing Analytics: Measuring Success
17. Understanding ROI Measurement Techniques
18. Strategies for Targeted Advertising
19. The Role of Influencer Marketing in AI
20. Embracing Digital Transformation in Marketing
21. Building Brand Loyalty with AI Insights
22. Gaining Customer Insights through Analytics
23. Omnichannel Strategies for Modern Marketing
24. Generating Leads with AI-Driven Techniques
25. The Future of AI in Marketing Strategies
26. Enhancing Brand Visibility with AI Tools
27. Utilizing Big Data for Marketing Decisions
28. The Importance of Customer Journey Mapping
29. Integrating AI Across Marketing Channels
30. The Impact of AI on Consumer Expectations
31. Creating Smart Content with AI
32. Measuring Marketing Effectiveness with AI
33. Innovative Approaches to Market Research
34. The Power of Dynamic Pricing Strategies
35. AI in Crisis Management and Brand Recovery
36. Personalizing the Customer Experience
37. Predicting Trends with AI Analytics
38. The Intersection of AI and Creative Marketing
39. Strategies for Effective Campaign Management
40. The Role of AI in Market Differentiation
41. Enhancing Customer Feedback Loops with AI
42. The Ethics of AI in Marketing Practices
43. Navigating Privacy Concerns in Data Usage
44. Building a Data-Driven Marketing Culture
45. The Future of Work: AI and Marketing Teams
46. Integrating AI with Traditional Marketing Methods
47. Case Studies of Successful AI Marketing Campaigns
48. Best Practices for Implementing AI Solutions
49. Training Teams for AI-Driven Marketing
50. The Evolving Landscape of Marketing Technology

작가정보

저자(글) 씨익북스 편집부

"세상을 아름다운 지식으로 물들이자" 위 모토를 바탕으로 다양한 지식 서적을 보급하고 있다.