BTS and ARMY Culture

Jeeheng Lee 지음 | Oul Han , Solbee Park 옮김

커뮤니케이션북스 2019년 10월 28일 출간 종이책 : 2019년 10월 31일 출간

작품소개

책소개

ARMY is a community of taste, and BTS is their common denominator. This book started from the wish to apply the perspective of a cultural studies scholar in order to investigate the fandom ARMY as a most ardent outcome to arise from a “community of taste.” On a personal level, the most pressing question was which vantage point to assume for myself. While research is a language of rigorous logic, criticism is a language of warm interpretation―or in the words of Terry Eagleton, “a sensitivity to the thickness and intricacy of the medium.” If research is to approach something through objectivity and tested theories, this book can be understood as a work of criticism for general readers, written by an Aca-Fan (academic and fan) who lets her affection shine through. BTS and ARMY Culture illuminates how ARMY, which is a kind of imaginary community of BTS-loving fans, has created epistemic distance towards standard K-pop culture and cements BTS’ status in global mainstream music via tangible fan practices. To this aim, I analyze social media and online fan communities that serve as discursive spaces for ARMY, and observe in particular how ARMY forges BTS’ cultural status by compromising and negotiating with mass media that hold cultural power. This book revolves around these general aspects, and rather than posing as a work of theoretical criticism, its identity resembles an archival document that captures the dynamics of ARMY in the contemporary cultural landscape. For ARMY, I hope that this book is valuable as a neat documentation of their achievements. To those who are curious about ARMY, I hope that this book can serve as a ‘full-scale anatomy of ARMY.’

목차

Translator’s Preface
Author’s Preface

01 Started from the Bottom of K-pop
Idols and Their Fandom as Political Symbols
Out of a Thorny Path

02 Voting Culture
Hashtag Voting
The Dark Side of K-pop Voting Culture

03 ARMY, the Best Promoter
ARMY’s Strength Made the Band Mainstream
Hashtag Campaigns
Thread Campaigns
You Stream? We Buy!
ARMY Invasion of US Radio
“It’s BTSpop, not K-pop”

04 Fandom of diversity
The Visibility of Middle-aged and Male Fans
The LGBTQ Community
Bond between Minorities
Learning about Blackness
Appealing to Intellectuals

05 Beyond the Language Barrier
Shaking up Western-centric Language Hierarchies
ARMY Hangul Day
Citi Field Concert Review by a Visually Impaired Girl
BTS Singing in Korean
Fan Translators

06 The Social Expansion of Fandom Culture
The Growth Narrative that Moves ARMYs
Charity Culture
ARMY are the Faces of BTS: Fandom Campaigns

07 The Cultural Politics of Fandom
Fandom and Misogyny
Racism in the Fandom
The Ecosphere of K-pop Fandoms and ARMY
Fandom: A New Force in the Music Industry
ARMY as Citizens of the Neo-liberal Era

References
Author
Translators

작가정보

저자(글) Jeeheng Lee

Currently teaching film at Chung-Ang University, she is a member of the Film Subcommittee for the Korea Media Rating Board. She received a Bachelor of Science at the Ewha Woman’s University, a Master of Fine Arts with a focus on Filmmaking at CalArts, and a PhD in Film Studies with a focus on Film Theory at the Graduate School for Art & Technology at Chung-Ang University. She was a visiting professor at the Graduate School of Cinematic Content at Dankook University, full lecturer in the multimedia department at Hannam University, and lecturer at Yonsei University. Her PhD thesis examined “Disaster and Film: The Emotional Structure of Disaster in 21st Century Film” (2015). Her research interests are posthumanism, relations between visual culture and modernity, and popular culture in new media. While researching symptoms of disaster linked to transglobal capitalism, she stumbled upon the music of BTS, their worldview, and their relationship to ARMYs. After discovering therein an unexpected hope for the world, she is still going through an inner identity crisis. Research papers include (translated titles): “The Present of Korean Fantasy TV Series: Tracing the Motifs of the Superhuman and Time Slips” (2017), “Traversing the World of Serial Catastrophe: The Appearance of Apocalyptic Postmodern Representation” (2017), “The Politics of Hollywood’s Conspiracy Films in the Post-Capitalist Era” (2014), and more.

번역 Oul Han

Born in Korea in 1983, she emigrated to Germany in 1984. Her personal background made her sensitive to intercultural communication. She received a Bachelor of Fine Arts at Central Saint Martins in London, a Master of International Studies in European Studies at the Graduate School of International Studies at Seoul National University, and a PhD in Political Science at the Graduate School of East Asian Studies at the Free University Berlin with a thesis titled “Measuring Frames: Discursive Institutions in Polarized Politics” (2016). Currently a postdoctoral researcher at the Institute for Web Science and Technologies at the University of Koblenz, she works on social and political polarization, text analysis, online misinformation, and democracy in digital society, and engages in increasing interdisciplinary research. Previously, she worked as External Affairs officer at the Korea Institute for Public Finance and Taxation, and as postdoctoral researcher at the Korean Studies department of the Ecole des hautes etudes en sciences sociales (Paris) followed by the Computational Social Science department of GESIS (Cologne). While living in Paris in early 2017, she came across the “Blood Sweat & Tears” music video on YouTube. Captivated by an undefinable difference that she couldn’t pinpoint, she just wanted to look up their names, fell into the rabbit hole, and came out an ARMY.

번역 Solbee Park

She received her BA from the School of Communication at Northwestern University, and her MA in Interpretation and Translation from the Graduate School of International Studies at Chung Ang University. Currently, she works as a professional interpreter and translator.