BUSINESS-GOVERNMENT RELATIONS IN A GLOBAL MARKETPLACE

Peter H. Antoniou and John William Geranios 지음

소프트전략경영연구원 2013년 10월 22일 출간

작품소개

책소개

기업경영에 있어서 이해관계인과의 대외적 관계설정, 특히 정부, 사회 및 공공부문과의 관계를 어떻게 이해하고 참여하며, 어떻게 발전시켜갈 것인가에 관하여 서술한 책. 전략경영의 관점에서 보자면, 기업이 당면하고 있는 주요 당면 시장에서의 1차적인 경쟁관계에서 시야를 확대하여 사회 및 정부, 공공부문과의 관계를 재인식하고 대외관계 관리를 원만하게 설정하고 발전시켜가기 위하여 살펴야 할 점들을 설명하고 있음.

목차

Table of Contents



Preface for the Korean Edition 4

Chapter 1. ORGANIZATIONAL STAKEHOLDERS 13

A Systems Perspective 14
The Stakeholder Concept 16
A Dynamic Relationship 17
Primary and Secondary Stakeholders 18
Stakeholder Interests and Power 20
Stakeholder Coalitions 22

Chapter 2. FORCES SHAPING BUSINESS - SOCIETY RELATIONS 25

Force 1: Strategic and Social Challenges 25
Force 2: Ethical Expectations and Public Values 29
Force 3: Global Economic Change 31
Force 4: The Changing Role of Government and Public Policy 36
Force 5: Ecological and Natural Resource Concerns 39
Force 6: Technology and New Knowledge 41
CORPORATE STRATEGY FOR THE TWENTY-FIRST CENTURY 42


Chapter 3. CORPORATE SOCIAL PERFORMANCE 45

The Many Responsibilities of Business 45
Social Responsibility and Corporate Power 46
CORPORATE SOCIAL RESPONSIBILITY AROUND THE WORLD 49
THE LIMITS OF CORPORATE SOCIAL RESPONSIBILITY 52
Legitimacy 53
Costs 54
Efficiency 54
Scope and Complexity 55
BALANCING ECONOMIC, LEGAL, AND SOCIAL RESPONSIBILITIES 56
Enlightened Self-Interest 56
Economic Obligations and Social Responsibility 57
Legal Requirements Versus Corporate Social Responsibility 59
Stockholder Interests Versus Other Stakeholder Interests 60



Chapter 4. ISSUES IN Corporate Governance 63

Stockholders 63
Who Are Stockholders? 63
Economic Objective 64
Social Objective 65
Mixed Objectives 66
Corporate Control 66
Stockholders’ Legal Rights and Safeguards 66
Stockholder Lawsuits 67
Corporate Disclosures 68
Corporate Governance 69
The Board of Directors 70
Top Management 72
Creditors 73
The Process of Corporate Governance 74
Current Trends in Corporate Governance 75
Changing Role of the Board of Directors 77
Social Responsibility Shareholder Resolutions 78
Employee Stock Ownership 80
Governmental Protection of Stockholder Interests 83
Insider Trading 84
Stockholders and the Corporation 86



Chapter 5. GOVERNMENT RELATIONS 89

Strategic Management of Corporate Relations 89
Techniques of Political Action 90
Direct Representation 91
Trade Associations 91
Ad Hoc Coalitions 92
Political Involvement 93
MANAGING THE POLITICAL AGENDA 95
CORPORATE POLITICAL STRATEGY 96


Chapter 6. Regulating Business:
ASSESSING AN APPROPRIATE GOVERNMENT ROLE 99

Economic Objectives 99
Ethical Arguments 100
Political Advocacy 101
Media Attention 101
Types of Regulation 101
Industry-Specific Economic Regulations 102
All-Industry Social Regulations 102
Functional Regulations 103
Problems of Regulation 104
The Cost of Regulation 105
Effectiveness of Regulation 106
Deregulation 106
Reinventing Government 109
International Regulation 110
Regulations of Imported Products 110
Regulation of Exported Products 111
Regulation of International Business Behavior 112
The Future 113

Chapter 7. PUBLIC ISSUE MANAGEMENT 115

Emergence of Public Issues 115
The Performance-Expectations Gap 116
The Public Issue Life Cycle 117
Phases of the Public issue Life Cycle 117
Phase 1: Changing stakeholder expectations 117
Phase 2: Political action 120
Phase 3: Format government action 120
Phase 4: Legal implementation 121
Continuing Issues 122
The Public Affairs Function 123
The Process of Managing Issues 126
Issues Identification 127
Issues Analysis 127
Policy Options 128
Program Design 128
Results 129
Managing a Single Issue 130
Managing Multiple Issues 131
Crisis Management 132
What Is a Crisis? 132
Strategic Management of Stakeholder Relations 134
Strategies of Response 135
Labor Standards 138
Human Rights 140
Corporate Social Strategy 141


Chapter 8. CHALLENGES IN A DYNAMIC GLOBAL ENVIRONMENT 143

Globalization of Business 146
Drivers of Globalization 147
Doing Business in a Diverse World 149
A World of Diversity 150
Basic Types of Socioeconomic Systems 151
Free Enterprise 152
Central State Control 154
Mixed State and Private Enterprise 156
The New World Economic Order 157
The Global Business Enterprise 158
Size, Power, and Accountability 159
National Sovereignty and Corporate Power 161

책 속으로

Stakeholder Interests and Power
Stakeholder groups exist in many forms, some well organized, other much less so. This variety makes it more difficult for a company’s managers to understand and respond to stakeholder concerns. Each stakeholder has a unique connection with the organization, and managers must understand these involvements and respond accordingly. For example, stockholders have an ownership interest in the organization. The economic health and success of the corporation affect these people financially; their personal wealth is at stake.

Customers, suppliers, and retailers have different interests. Owners are most interested in realizing a return on their investment, whereas customers and suppliers are most interested in gaining fair value in the exchange of goods and money. Neither has a great interest in the other’s stake. And when we recognize that there are different kinds of owners, ranging from pension funds with large holdings, to individual owners with small holdings, the picture grows more complicated.

Governments, public interest groups, and local communities have another sort of relationship with the company. In general, their stake is broader than the financial stake of owners or persons who buy products and sell services to the company. They may wish to protect the environment, assure human rights, or advance other broad social interests. Managers need to track these stakeholder interests with great care.

Different stakeholders also have different types and degrees of power. Stakeholder power, in this instance, means the ability to use resources to make an event happen or to secure a desired outcome. Most experts recognize three types of stakeholder power; voting power, economic power, and political power.

Voting power (not referring to political, electoral voting) means that the stakeholder has the legitimate right to cast a vote. For example, each stockholder has a voting power proportionate to the percentage of the company’s stock he or she owns. Stockholders typically have an opportunity to vote on such major decisions as mergers, acquisitions, and other extraordinary issues. Through the exercise of informed, intelligent voting, they may influence company policy so that their investment is protected and produces a healthy return.

Customers, suppliers, and retailers have economic power with the company. Suppliers can withhold supplies or refuse to fill orders if a company fails to meet its contractual responsibilities. Customers may refuse to buy a company’s products if the company enacts an improper policy. Customers can boycott products if they believe the goods are too expensive, poorly made, unsafe, or inappropriate for consumption.

Government exercises political power through legislation, regulations, or lawsuits. Other stakeholders also exercise political power, using their resources to pressure government to adopt new laws or regulations or to take legal action against a company.

작가정보

저자(글) Peter H. Antoniou and John William Geranios