Strategic Management for the TOP

Concepts and Practices

Eonsoo Kim , Bongsun Kim , Wonseok Woo 지음

피앤씨미디어 2021년 03월 12일 출간 종이책 : 2017년 08월 20일 출간

작품소개

책소개

[TOP을 위한 전략경영: 에센스] 영문판. 전략을 공부하고 가르치는 저자들이 쓴 이 책은 전략에 관심이 있는 누구나가 전략을 쉽게, 간단명료하게, 그리고 일목요연하게 배우고 익히고 적용할 수 있도록 쓴 책이다. 이 책은 챕터별로 이론과 개념을 설명하는 텍스트 부분과 그러한 이론과 개념을 적용해 보는 프랙티스 부분으로 이루어져 있다. 프랙티스 부분을 다른 사람들과 팀을 이루어 같이 토론하면서 풀어 나가는 연습을 하면서 내용의 이해를 높일 수 있도록 했다.

목차

Chapter 01 OVERVIEW AND CONCEPT OF STRATEGY
Chapter 02 Corporate Governance: CEO and Board of Directors
Chapter 03 Corporate Social Responsibility and Business Ethics
Chapter 04 External Environment Analysis
Chapter 05 Internal Analysis
Chapter 06 Strategy Formulation Part I: Mission and Vision
Chapter 07 Strategy Formulation Part II: Corporate Strategy
Chapter 08 Strategy Formulation Part III: Competitive Strategy
Chapter 09 Strategy Implementation Part I: Concept and Organizational Structure
Chapter 10 Strategy Implementation Part II: People, Leadership, and Culture
Chapter 11 Evaluation and Control

출판사 서평

Since the first edition was published about two years ago, many readers provided the authors with feedbacks and opinions to improve the quality of our book. We kept the basic structure of the book unchanged, but made many corrections on errors and elaborated some of the explanations. Clearly, there are much space for further improvement, which will be made in the near future. Once again, it needs to be emphasized that our book aims to provide the most basic and essential concepts of strategic management to the readers. As a result, some readers may want to have more information and explanations. We would like to ask for their understanding of our effort to deliver the essentials in the most concise way possible. After all, strategy is deciding what to give up. However, we do invite any criticism and suggestions to improve the book’s contents which we promise to reflect in the next edition.

Special thanks should go to the graduate students who helped us to edit and proofread the manuscript: Jungeun Lee(이정은), Jae Young Cho(조재영), Jung Hwan Son(손정환), Hyun Jung Kim(김현정), Chris Feraud(크리스 페로드), and Jeesoo Kim(김지수).

2017. 8. 11.
In an office at Korea University Business School
On behalf of the co-authors,
Eonsoo Kim

작가정보

저자(글) Eonsoo Kim

저자 : Eonsoo Kim
Author Eonsoo Kim is
BA (Business Administration), Korea University Business School
MBA, University of Illinois at Urbana-Champaign
Ph.D. (Strategic Management), University of Illinois at Urbana-Champaign Assistant Professor, Eastern Illinois University
Assistant Professor, California State University at Fullerton
President, Korean Society of Strategic Management
[currently] Professor, Korea University Business School

저자 : Bongsun Kim
Author Bongsun Kim is
BA (Computer Science), Busan National University
MBA (Marketing), Korea University Business School
Ph.D. (Strategic Management), Korea University Business School
IT Staff, Stride Rite Korea
IT Manager, Alfa Laval Korea
Visiting Scholar, University of Illinois at Urbana-Champaign
[currently] Research Professor and Research Fellow, Korea University Business School

저자 : Wonseok Woo
Author Wonseok Woo is
BA (Management), Seoul National University
MBA, Tepper School of Business at Carnegie Mellon University
Ph.D. (Strategic Management and International Business), State University of New York at Buffalo
Financial analyst, Bankers Trust Company (now Deutsche Bank)
Financial analyst, Hana Bank’s Korea Investment Research Institute
[currently] Associate professor, Division of International Studies, Ewha Womans University Chairman and co-founder, Society for Business and Finance Cases.

저자(글) Bongsun Kim

저자(글) Wonseok Woo