Understanding E-wallet Adoption in E-commerce: A Task-Technology Fit and Theory of Mind Perspective

• 발행기관: People & Global Business Association
• 저자명: Nguyen Van Da Canh Chi Hoang
• 간행물 정보: 『Global Business and Finance Review』Vol.30 No.7, 148~157쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2025.07.31

국문 초록

Purpose: This study examined the factors influencing e-wallet adoption in e-commerce, focusing on the interplay between Task-Technology Fit (TTF) and Theory of Mind (ToM). The increasing prevalence of e-commerce and the rise of alternative payment methods provided the context for this investigation. The objective was to determine how perceived TTF and individual ToM levels affected e-wallet adoption. Design/methodology/approach: A quantitative research design was employed, using survey data collected from online shoppers. Findings: The results reveal that both TTF and ToM positively influence e-wallet adoption. Specifically, task char-acteristics, technology characteristics, cognitive ToM, and affective ToM were all found to be significant predictors of e-wallet adoption intention. Research limitations/implications: These findings highlight the importance of aligning e-wallet technology with the specific tasks involved in online shopping and addressing the social cognitive aspects of consumer decision-making. Originality/value: The study concluded that both perceived TTF and ToM are significant factors in understanding e-wallet adoption behavior in e-commerce. The study offers valuable insights for e-commerce and fintech practi-tioners seeking to enhance e-wallet adoption rates.

목차

I. Introduction

II. Literature Review

III. Research Method

IV. Result

V. Conclusion

References

키워드

E-wallet adoption E-commerce Task-Technology Fit Theory of Mind Online payments