커피 오마카세에 관한 심층적 고찰과 사례연구

• 영문명: An In-depth Look At and Case Study of Coffee Omakase
• 발행기관: 한국커피협회
• 저자명: 이준혁(Joon Hyuk Lee)
• 간행물 정보: 『한국커피문화연구』제10권 2호, 237~273쪽, 전체 37쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

This study aims to propose a direction for discussion to ensure the continued growth of coffee omakase through an in-depth examination of this concept. To achieve this objective, the study extensively reviewed literature related to coffee omakase, previous research, and relevant case studies. This approach was taken with the understanding that cafes may disappear or fail when they reach the limits of growth and are unable to sustain themselves. Particularly, the necessity of this study was highlighted due to the need to discuss the possibility of sustainable growth, focusing on coffee omakase cafes that have recently been emerging in various regions. Given the lack of sufficient research on this topic and the need to suggest new directions in a situation where coffee omakase cafes are opening one after another, this study is timely. To this end, the following discussion directions were suggested based on the in-depth examination of coffee omakase conducted in this study: First, intensive research and development of coffee pairings that enhance mood changes are necessary. Second, the expansion of content related to coffee pairings and the planning of differentiated coffee courses were recommended. Third, strengthening communication capabilities with coffee consumers and providing experiences that anticipate consumer trends were emphasized as important. Fourth, personalized promotions and the development of coffee omakase offerings tailored to the tastes and preferences of segmented customer groups were suggested.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 사례연구

Ⅳ. 커피 오마카세에 관한 지속성장이 가능한 논의의 방향

Ⅴ. 결 론

참고문헌

키워드

Coffee Omakase Cafe Sustainable Growth Possibility Coffee Pairing Coffee Consumer Discussion Direction