커피교육서비스가 카페창업성취욕구에 미치는 영향

• 영문명: Effects of Coffee Education Services on Cafe Entrepreneurship Motivation: Mediating Effects of Opportunity Exploration and Moderating Effects of Entrepreneurship Support Policies
• 발행기관: 한국커피협회
• 저자명: 이성무(Sung Mu Rhee) 윤병섭(Byung Seop Yoon)
• 간행물 정보: 『한국커피문화연구』제9권 2호, 337~362쪽, 전체 26쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

In the 2000s, the typical characteristics of a low-growth period began to emerge, with companies hiring fewer new employees than the number of highly educated people. As a result, many university students and college graduates have found it difficult to find employment and have chosen to start their own businesses instead (Yang, Jun-sik, 2016). The government's support policies and social interest in youth entrepreneurship are increasing year by year, and in recent years, universities have been encouraged to integrate and operate entrepreneurship organizations, and many universities have integrated entrepreneurship organizations such as entrepreneurship incubation centers and entrepreneurship education centers to operate a single organization, the 'Entrepreneurship Support Group'. Recently, the post-COVID-19 era has seen a revitalization in the startup market. According to the statistics on the status of franchise businesses released by the Fair Trade Commission in 2022, the total number of franchisees increased significantly by 24.0% year-on-year. In particular, the coffee industry experienced an explosion in popularity with a 30.0% increase in the number of franchisees. The coffee industry has expanded and developed since the early 2000s, and the demand for people with specialized knowledge and skills in this field has led to the establishment of coffee barista departments and food entrepreneurship departments at various universities, as well as various coffee education programs and entrepreneurship education. Therefore, the goal of this study is to investigate the effects of coffee education services provided by a domestic university's entrepreneurship support group and a vocational college's food service entrepreneurship department on the desire to start a cafe. In addition, we investigate whether the effect of coffee education services on prospective entrepreneurs' desire to start a cafe is mediated by opportunity exploration and examine the effect of policy support on education services and desire to start a cafe, to find out how external environmental factors affect the entrepreneurship process. The results of the study confirm that coffee education services have a positive impact on entrepreneurial achievement desire and entrepreneurial opportunity search, suggesting that improving the quality of café entrepreneurship education programs and creating an appropriate educational environment play an important role in increasing entrepreneurial motivation. The implication of this study is that exploring entrepreneurial opportunities has a mediating effect on entrepreneurial achievement desire, suggesting that providing students with opportunities to explore café entrepreneurship opportunities and emphasizing them in coffee education programs can increase entrepreneurial motivation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경과 선행연구

Ⅲ. 연구의 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

커피교육서비스 카페 창업 창업성취욕구 창업기회탐색 창업지원정책 Coffee training Education Services Startup Coffee-related Entrepreneurial Achievement