Research on the Digital Representation of Cultural and Creative Products under the IP Economy Mode

• 영문명: Research on the Digital Representation of Cultural and Creative Products under the IP Economy Mode
• 발행기관: 한중경제문화학회
• 저자명: Song Xiaoli Liu Xiaoyu
• 간행물 정보: 『한중경제문화연구』제23권, 59~83쪽, 전체 25쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

The development of the Internet and digital technology has given rise to a new form of cultural industry - digital literacy, and the trend of all-media convergence has also promoted the production and marketing of IP, and the space for the development of digital literacy under the IP strategy and the market demand are constantly expanding. Due to the problems of insufficient exploitation and utilisation, low technology level, content homogenisation and serious piracy of China's IPs, the feasible paths of building a digital cultural and creative industry chain, all-media marketing, establishing a digital copyright protection system, guiding the orderly competition of IPs, and carrying out international cooperation have been put forward with the combination of theories and practices, to improve the efficiency of IP production, content quality and digitalisation, stimulate the innovation of content and science and technology, protect digital copyrights, and provide a better service for China's high-quality digital copyright production and marketing. Protection of digital copyright, and provide a reference for the creation of high-quality digital cultural and creative IP in China.

목차

Ⅰ. Introduction

Ⅱ. Overview of Cultural IP and Economic Model Development

Ⅲ. Current Situation of Digital Design of Cultural and Creative Products

Ⅳ. Basic principles of rural tourism brand design in Dangkou Ancient Town

Ⅴ. IP Development and Digital Design Strategies for Cultural and Creative Products

Ⅵ. The Conclusion

References

키워드

Digital cultural products IP economy Cultural and creative industries