Research on the Planning and Design of Chinese Anime Works under the IP Economy Model

• 영문명: Research on the Planning and Design of Chinese Anime Works under the IP Economy Model
• 발행기관: 한중경제문화학회
• 저자명: Qian Chen Xu Jiahui
• 간행물 정보: 『한중경제문화연구』제23권, 31~57쪽, 전체 27쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

In the context of the pan entertainment era, the IP economy has unleashed infinite vitality and brought infinite possibilities to China’s animation market. With the help of the IP economy, China’s anime works will achieve three-dimensional and multi-dimensional development, and also be endowed with emotional needs, establishing an intangible bond with users. This article will explore how Chinese anime works can present a visual feast that combines Chinese characteristics and aesthetics under the IP economy model.

목차

Ⅰ. Introduction

Ⅱ. Research on the Planning and Design of Chinese Anime Works under the IP Economic Model

Ⅲ. Research on the IP ization of Anime Works

Ⅳ. Design Strategies for Chinese Anime Works under the IP Economic Model

Ⅴ. The Conclusion

References

키워드

IP economy Chinese anime works Animation IP Plan