개별여행자의 여행사 선택속성 연구

• 영문명: A study on the Travel Agency Choice Attributes of FIT Travelers
• 발행기관: 관광경영학회
• 저자명: 이재곤 홍정화 이정민
• 간행물 정보: 『관광경영연구』제15권 제4호, 175~195쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계와 분석방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

FIT Travel Agency Choice Attributes Reuse & Recommend intention