국립공원의 관광지 매력성이 관광객 만족 및 행동의도에 미치는 영향

• 영문명: The Effect of Destination Attractiveness for National Park on Tourist Satisfaction and Behaviour Intention: Using Destination Image as Moderating Variable
• 발행기관: 관광경영학회
• 저자명: 양리나 김시중
• 간행물 정보: 『관광경영연구』제18권 제1호, 187~206쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

This study aims at verifying the effect of destination attractiveness for national park on tourist satisfaction and behaviour intention. It also measures the relationships among destination attractiveness, tourist satisfaction and behavior intention using destination image of functional and psychological perspective as moderating variable. A survey was conducted to tourists of Gyeryong Mountain National Park. Based on hypothesis testing, tourism environments and tourism conditions have significant influence on tourists' satisfaction in terms of destination attractiveness and tourist satisfaction for Gyeryong Mountain National Park. In addition, tourism environment and tourism guide affected revisit intention in terms of destination attractiveness and revisit factors. Meanwhile, tourism guide had significant effect on destination attractiveness and visitor recommendation. Finally, functional and psychological destination image had significant effects on destination attractiveness, satisfaction, revisit, and recommendation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Destination Attractiveness Destination Image National Park Behaviour Intention Satisfaction Revisit Recommendation