문화관광축제 평가속성과 방문객의 만족, 행동의도에 관한 연구

• 영문명: The Effects of Evaluation Attributes of Cultural Tourism Festivals on Visitor’s Satisfaction and Behavioral Intention: Focused on Martial Arts Festival in Chungju
• 발행기관: 관광경영학회
• 저자명: 박철호 한수정
• 간행물 정보: 『관광경영연구』제18권 제1호, 81~100쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

Festivals are an indispensable feature of cultural tourism. Cultural Tourism Festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor’s satisfaction and behavioral intentions focused on Martial Arts Festival in Chungju(Cultural Tourism Festivals). To achieve the study objective, 366 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of Cultural tourism festivals exerts a positive influence on visitor’s satisfaction and behavioral intention. Second, visitor’s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor’s satisfaction and behavioral intention in Cultural Tourism Festivals.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Cultural Tourism Festivals Evaluation Attributes Visitor’s Satisfaction Behavioral Intentions