온라인과 오프라인 리뷰 비교분석

• 영문명: Comparative analysis of online and offline review: Focusing on service quality of Expo
• 발행기관: 관광경영학회
• 저자명: 박정환 이병철
• 간행물 정보: 『관광경영연구』제18권 제1호, 61~79쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

The purpose of this study is to compare the differences of online and offline review for evaluating service quality of Expo. More specifically, this study was conducted to answer a research question: what differences do online and offline review have in terms of review valence(positive, neutral and negative), the length of review, mentioned service quality? For online review, data were collected from official webpage of Suncheon Bay Garden Expo 2013 and for offline review, survey was conducted with the visitors of Suncheon Bay Garden Expo 2013. NViVO8, a program for content analysis was used for comparative analysis. As main results, first, online review had more negative content than offline review. Second, the average length of online review is longer than offline one. Lastly, a variety of differences were founded in terms of the evaluation of service quality. Based on results, several theoretical and practical implications were discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Expo Online review Offline review Content analysis NVIVO 8