관광자 가치에 따른 스마트폰 관광정보활용이 관광자의 제약요인 해소에 미치는 영향

• 영문명: The Influence of Use of Tourism Information on Smartphone on Resolving Tourists' Restriction Factors according to Tourist Values
• 발행기관: 관광경영학회
• 저자명: 최재우 김정준 오경택
• 간행물 정보: 『관광경영연구』제19권 제3호, 313~331쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.31

영문 초록

This study was conducted to study how the use of tourism information on the Smartphone contributes to resolving tourists' restriction factors according to the values pursued by each individual tourist. A total of 374 samples were extracted among the tourists who used the tourist information acquired from the Smartphone and the following are the results of analysis using SPSS 18.0. First, the tourists who pursue emotional values perceived the polarity and usability of tourist information on the Smartphone. Second, the tourists who pursue social values perceived the reliability and interactivity of tourist information on the Smartphone. Third, the polarity of use of tourist information on the Smartphone had a significant influence on intrinsic restriction and face-to-face interactivity restriction, while interactivity had a significant influence on face-to-face interactivity restriction and usability had a significant influence on intrinsic restriction and structural restriction. Finally, the reliability of tourist information on the Smartphone rather increased the tourists' perception of intrinsic restriction. Future studies could be improved by verifying the influence of tourist information on the Smartphone on the actual behaviors and attitudes of tourists.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Tourism Information Smartphone Tourists' Restriction Factors Tourist Values