축제 체험요소(4Es)에 따른 감정반응(PAD) 연구

• 영문명: The study on Emotional Responses of Festival Experience Factors
• 발행기관: 관광경영학회
• 저자명: 이미혜
• 간행물 정보: 『관광경영연구』제20권 제2호, 115~134쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.03.31

영문 초록

Purpose of this study is to verify that Festival Experience Factors influenced Emotional Responses. The Festival Experiences comprise Escape, Esthetic, Entertainment and Education. Then, The Emotional Response is consist of three factors which are Pleasure, Dominance and Arousal. Thus, a concent validity and a convergent validity confirmed. Also, their reliabilities confirmed. It is summarized as follows that the result of hypothesis examined about influence relationship between the Festival Experiences and the Emotional Response. Four factors of the festival influence, Escape, Esthetic, Entertainment and Education, have a positive effect on three emotional response factors: Pleasure, Dominance and arousal(H1-H9). Education experience, one of the festival influence factors, do not has relevance to Pleasure and Dominance, derived from Emotional Response factors(H10, H12). However, it has relevance to Arousal(H11). Therefore, Influence relationship between the Festival Experiences and the Emotional Response was verified in part. As a result, It was examined in advanced research that the experience factor partly influenced the emotional reaction. Therefore, a further study should focus on the experience factors and needs to be made with regards to apprehend nature and characteristic of object. Also, a further study should design to limit ranges which are only needed experience factors.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

Festival Experience Escape Esthetic Entertainment Education Emotional Response Pleasure Dominance Arousal