식생활 라이프스타일과 메뉴 선택속성, 행동의도 간의 관계연구

• 영문명: A Study on between Food-related Lifestyle, Menu’s Selection Attributes and Behavior Intention
• 발행기관: 관광경영학회
• 저자명: 조영신 강경태 신형철
• 간행물 정보: 『관광경영연구』제22권 제6호, 807~825쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this study is to analyze between food-related lifestyle, menu’s selection attributes and behavior intention. Among the non-probability sampling method, this study used convenient sampling method and distributed Google online survey questionnaires. The questionnaires were collected until August 8, 2018 and this study used 307 questionnaires on the statistics after excluding the questionnaire that cannot be used on the statistics. In this study, the sub-factors composing the food-related lifestyle were composed of health orientation, safety orientation, and convenience orientation. Also, menu's selection attributes was composed of nutrition, cooking method, and materials while behavior intention was set as the single factor. The study result showed that the health orientation had positive (+) influence on nutrition, cooking method. Also, in this study, the safety orientation had positive (+) influence on cooking method and material. On the other hand, convenience orientation had negative (-) influence on the cooking method. In this study, the menu's selection attributes’s sub-factors including nutrition, cooking method, and material had positive (+) influence on the behavior intention. Such result contributes on establishing marketing strategy for food service businesses and suggests implications on generalization of behavioral theory.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결론

참고문헌

키워드

Food-related Lifestyle Selection Attributes Behavior Intention Marketing