대학생의 환경인식, 도시 관광이미지 및 관광의도의 영향관계

• 영문명: The Influence Relationship among Environmental Recognition, Urban Tourism Image and Tourism Intention of University Students
• 발행기관: 관광경영학회
• 저자명: 김미라 윤정헌
• 간행물 정보: 『관광경영연구』제22권 제6호, 353~370쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

This study tested the relationship among environmental Recognition, urban tourism image and tourism intent. The data were used by 347 university students in the Busan area. The analysis result showed that environmental Recognition elements influenced the city's tourism image. Each component of the city's tourism image influenced tourism intentions. These test results are thought to provide the following implications. First, a positive environmental Recognition formed a friendly city tourism image. Therefore, the government and local governments will need to implement high-level environmental policies to continuously improve the living environment as well as the natural and atmospheric environment. Second, it suggests the need to improve a quick and perfect living environment to enhance the image of urban tourism. Third, improvements in the urban tourism image will need to be implemented comprehensively including all elements rather than limited to the tourism leisure sector. Fourth, tourism intention is strongly influenced by tourism leisure attraction and environmental importance. Therefore, it would be effective to focus on the development, improvement and marketing of these two components.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Environmental Recognition Urban Tourism Image Tourism Intention University Students