Investigation of capsule hotel choice attributes: using choice experiment method

• 영문명: 캡슐호텔 선택속성 분석 연구: 선택실험법을 활용하여
• 발행기관: 관광경영학회
• 저자명: 이병철 변효정 이호방 심지민
• 간행물 정보: 『관광경영연구』제22권 제6호, 137~153쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

This study examined the characteristics of capsule hotel selection. In order to accomplish the purpose of this study, selective experiment method was used and an essential optional attribute of capsule hotel was derived through interview with experts. This study used Amazon Mechanical Turk for data collection and the mixed measurement method was used for the main measurement tools. We also implemented a multiple dependent logit model by the soundness test and derived the room size, additional service, accessibility and price as the main selection attributes. Research has found that price, accessibility, and service are important attributes to explain consumer choice. Prices have a negative impact on capsule hotel availability, but accessibility and additional services have a positive impact on the likelihood of capsule hotel selection.

목차

Ⅰ. Introduction

Ⅱ. Literature review and research hypothesis

Ⅲ. Method

Ⅳ. Results

Ⅴ. Conclusion

Reference

키워드

캡슐호텔 선택속성 선택실험법 혼합로짓모델 Capsule Hotel, Preference Choice Experiment Method, Mixed Logit Model