컨벤션 개최지의 이미지가 만족도 및 사후반응에 미치는 영향

• 영문명: The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction
• 발행기관: 한국관광학회
• 저자명: 김철원 박유미 이향정
• 간행물 정보: 『관광학연구』제28권 제4호, 273~294쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This study aimed to examine the effect of the image of the convention destination on attendees’ satisfaction by analyzing the relationship between the level of satisfaction with the convention destination and the intention to revisit and recommend such destination. In order to enhance the competitive advantage of the convention industry, the research focused on a market-oriented approach than a normative approach. The image of the convention destination was positively related to the perceived level of satisfaction. The higher the number of attendees perceived satisfaction, the stronger they expressed intentions to revisit and recommend the convention destination. The research could be utilized as an effective marketing tool to attract more participants in international conferences held in Korea.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법론

Ⅳ. 실증분석 및 가설검증

Ⅴ. 결론

참고문헌

키워드

컨벤션 개최지 이미지 참가자 만족도 재방문 추천의도