서귀포항 활성화를 위한 라이프스타일유형에 따른 관광상품개발에 관한 연구

• 영문명: A Study on the Tourism Product Demand of Seogwipo Harbour based on the Concept of Life Style
• 발행기관: 한국관광학회
• 저자명: 이진희
• 간행물 정보: 『관광학연구』제28권 제4호, 173~191쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

Lifestyle of individuals has changed by several causes, Some causes as a step of economic growth, technical innovation, and development of the whole society along with the increase of disposable income and leisure. However lifestyle of individuals is an important inner-formation variable which should be considered in terms of marketing of tourism destination. This study deals with developing tourism products for revitalize Seogwipo harbour. With 300 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism products were conformed by Chi-Square Analysis and anova analysis.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 서귀포항의 현황분석

Ⅳ. 라이프스타일 유형분석

Ⅴ. 라이프스타일 유형별 관광상품요구도 분석

Ⅵ. 결론

참고문헌

키워드

시장세분화 라이프스타일 장소마케팅 관광상품