수정된 ACSI를 통한 문화관광축제 방문자의 만족과정의 이해

• 영문명: Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival
• 발행기관: 한국관광학회
• 저자명: 박동진 제갈돈
• 간행물 정보: 『관광학연구』제28권 제4호, 87~105쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.02.28

영문 초록

This paper proposed the revised American Customer Satisfaction Index(ACSI) model to understand and explain the satisfaction process of festival visitors. The proposed model contained the causal relationships among visitors’ expectations, perceived quality, perceived values, satisfaction, and loyalty. To test the model, the paper employed the structural equation model(SEM). Data of 282 visitors were collected from the Andong Mask Dance Festival in 2003. Research findings showed that the revised ACSI model could explain the satisfaction process of festival visitors very well. Also there were no differences in the satisfaction process between first-time and repeat visitors. The authors also offered several implications based on the findings.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 연구모형

Ⅲ. 연구방법론

Ⅳ. 결론

참고문헌

키워드

축제 고객만족지수 ACSI 안동국제탈춤페스티벌 하회별신굿탈놀이