지역축제의 파트너십이 축제거버넌스와 축제운영성과에 미치는 영향

• 영문명: The Effects of Local Festival Partnership on Festival Governance and Festival Operational Performance
• 발행기관: 관광경영학회
• 저자명: 한윤정 하정우 김창수
• 간행물 정보: 『관광경영연구』제24권 제5호, 797~817쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Local festivals, which are used as a means of creating regional brand values and various added value based on them, are required to form an cooperation system based on partnerships between interest groups according to the characteristics of local festivals in which various interest groups participate. Accordingly, the purpose of this study is to consider the importance of festival partnership and festival governance by identifying the influential relationship of partnership of local festival on festival operational performance in festival governance and organizational performance aspect. In order to achieve the purpose of study, this study conducted a literature survey and empirical analysis. According to the result, partner cooperation among the factors of festival partnership and cooperation among the factors of festival governance have the greatest influence on festival operational performance. Therefore, it implies that cooperation between interest groups participating in local festivals contributes to the improvement of festival operational performance. This study is considered to be useful for improving organization of local festival and festival operational performance.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Loca Festival Festiva Partnership Festiva Governance Festiva Operationa Performance