음식관광에 대한 위험지각이 음식이미지와 행동의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of Perceived Risk on Food Image and Behavioral Intention in Food Tourism: Focused on Jeju
• 발행기관: 관광경영학회
• 저자명: 조성문 박인영
• 간행물 정보: 『관광경영연구』제24권 제5호, 673~701쪽, 전체 29쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Food is working as a charming factor that attracts tourists to the tourism destination. However, it would be necessary to cope with changes in tourism market by the Corona 19. Thus, the main objective of this study is to examine the effects of perceived risk on food image and behavioral intention in food tourism, and also the mediating roles of food image in the influence relationship between perceived risk and behavioral intention. For about six weeks from July 1st 2020 to August 9th 2020, a survey was conducted targeting potential tourists who were residing in Seoul and Gyeonggi-do and planning the food tourism to Jeju, and total 331 questionnaires of 350 collected questionnaires were used for the final analysis. In the results of the analysis, the perceived risk had negative(-) effects on food image and behavioral intention while the food image also had negative(-) effects on behavioral intention. The results of this study showed that the tendency to visit would be decreased when the negative food image was perceived by tourists. And the food image played the partial mediating roles in the influence relationship between perceive risk and behavioral intention. In order to be beneficial to both tourism and food service industry, the tourists should be attracted by giving psychologically-safe images in the every aspect of food, experience, and facilities. This study might provide important suggestions to the future researches in the aspect of suggesting the implications on the possibility to overcome the market economy by verifying the importance of securing the stability of domestic travel at this point in time.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Foo tourism Perceive risk Foo image Behaviora Intention