전염성 질병에 따른 여행 소비자의 여행의도 결정요인에 관한 연구

• 영문명: A Study on the Determinants of Travel Consumer's Travel Intention By Infectious Diseases: Focused on Protection Motivation Theory
• 발행기관: 관광경영학회
• 저자명: 문지효 이종원
• 간행물 정보: 『관광경영연구』제24권 제5호, 239~259쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Many countries are gradually developing through globalization, but risk factors such as infectious diseases are sometimes hindering their development. At the end of last year, COVID-19 from China spread around the world at a very rapid rate. The industry most affected by COVID19 is the tourism industry. The purpose of this study is to examine consumer's travel behavior intent in a sudden crisis situation caused by an infectious disease. This study applied Protection Motivation Theory to analyze travel behavior intentions of travelers due to infectious diseases. In the case of unmarried, high-income, and white-collar workers groups, it was found that travel intention did not decrease due to infectious diseases. Among the theory of protection motivation, it was found that Severity had a negative effect on travel intention, and Response Efficacy had a positive effect. On the other hand, Vulnerability and Self-efficacy were found to have no effect. The more positively evaluated the government policy on COVID-19, the greater the travel intention, and the higher the level of knowledge about COVID-19, the higher the travel intention. In addition, the more negative attitudes toward COVID-19, the lower the travel intention. Strategic responses are needed for the travel industry to revive, which is currently in a recession due to COVID-19. In order to increase the effectiveness of the policy direction, the results of this study can be appropriately reflected.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 분석방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Trave Consumer Trave Intention Loca Festival COVID-19