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• 영문명: Effects of One-Person Table Setting Attributes in Korean Restaurant on Restaurant Image and User Satisfaction
• 발행기관: 관광경영학회
• 저자명: 김수인 이슬 손다경 도현욱
• 간행물 정보: 『관광경영연구』제24권 제5호, 157~184쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

Recently, due to the globalization of Korean food and COVID-19, Korean food has become a form of eating separately rather than having a table that is shared by many people due to sanitary problems. This study was intended to find out about the impact of one-person table setting attributes in korean restaurant on restaurant image and user satisfaction. For this purpose of the study, 248 questionnaires were collected from customers visiting One-person table setting Korean restaurant and used for statistical analysis. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The results of the empirical analysis of this study are as follows. First, it turned out that one-person table setting attributes in korean restaurant had a partial positive effect on the restaurant image. Second, it was shown that one-person table setting attributes in korean restaurant had a positive effect on user satisfaction. Third, the restaurant image had a positive effect on user satisfaction. Fourth, in terms of the mediating effect of one-person table setting attributes in korean restaurant on user satisfaction, aesthetic image was found to partially reflect the effect of convenience, health and hygiene on user satisfaction of individual table setting attributes. Accordingly, this study is judged to present and be actively utilized as a tool for another differentiated marketing strategy in the ongoing competition for dining out.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Korea Restaurant One-Perso Tabl Settin Attributes Restauran Image Use Satisfaction