카지노 종사원의 조직 동일시가 직무만족과 고객지향성에 미치는 영향

• 영문명: The Effect of Organizational Identification of Casino Employees on Job Satisfaction and Customer Orientation: Focusing on Three Dimensions of Organizational Identification
• 발행기관: 한국관광학회
• 저자명: 김병용
• 간행물 정보: 『관광학연구』제36권 제3호, 129~148쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

Although it has been previously observed that organizational identification consists of multiple dimensions, the relative effect of each dimension on performance outcome, for example, job satisfaction, remains largely overlooked. Thus, the present study attempted how each dimension of organizational identification affects job satisfaction, which in turns affects customer orientation in the casino context. A total of 260 employees working in two casino companies in Seoul were selected as a study sample. The results of this study confirmed that three aspects(i.e., affective, cognitive, and evaluative identification) of organizational identification could be distinguished as separate factors in a principal analysis, and all three factors had an signigicant effect on job satisfaction. Out of three factors, affective identification had the most strong relationship with job satisfaction. In addition, job satisfaction affected customer orientation positively and significantly. Furthermore, implications were discussed and a few things in the conclusion based on this research findings were suggested.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

조직 동일시 카지노 산업 직무만족 고객지향성 Organizational identification Casino industry Job satisfaction Customer orientation