외국인 전용 카지노의 서비스 품질이 만족도 및 행동의도에 미치는 영향

• 영문명: The Effect of Casino Service Quality on Customer Satisfaction and Behavior Intention: A Focus on Foreigner Exclusive Casino in Korea
• 발행기관: 한국관광학회
• 저자명: 尹智煥 金九顯
• 간행물 정보: 『관광학연구』제34권 제7호, 257~276쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.10.31

영문 초록

The casino industry in Korea has been more competitive over the last several years and it should strengthen its competitiveness by the improvement of the service quality and customer's satisfaction. This study was to examine the structural relationship between the casino service quality, customer satisfaction, and behavior Intention(i.e., intention to revisit and recommendation) among foreigner exclusive casino in Korea. Data were collected from 508 customers of a foreigner exclusive casino on July 2008. Results of a structural equation modeling analysis supported all the hypotheses of this study. Specifically, the quality of casino service appeared to significantly influence the customers' satisfaction and their behavior intension. Results from this study propose that the casino should seek to satisfy their customers by improving the service quality for having a better competitiveness. Limitations and future research directions were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론

참고문헌

키워드

카지노 서비스품질 고객만족 행동의도 재방문 추천의향 Casino Service quality Customer satisfaction Behavior intention Revisit Recommend