탐조관광 자원해설에 대한 평가

• 영문명: The Evaluation of a Birdwatching Tour Interpretation Service: An Important-Performance Analysis(IPA)
• 발행기관: 한국관광학회
• 저자명: 李珍珩 呂英淑
• 간행물 정보: 『관광학연구』제34권 제5호, 131~153쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.08.31

영문 초록

The concept of ecotourism resource interpretation has recently drawn some attentions from tourism and outdoor recreation researchers in Korea. However, almost no research to data has actually examined the important elements of ecotourism resource interpretation and its' level of performance from the ecotourists perspective. Using a 405 sample of birdwatching tourists in the Chunsoo Bay, Korea, this study evaluated 28 ecotour guide interpretation elements using an IPA analysis. Results showed that birdwatching tour guides were perceived to perform well 13 out of 28 interpretation attributes in areas related to accurate knowledge and information about birds and enthusiastic interpretation with articulate and clear voice. In contrast, the enjoyable communication skill of the birdwatching tour guides fell into the concentrate here quadrant. Several points were made from the perspective of ecotourism resource interpreter education.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 요약 및 논의

참고문헌

키워드

탐조관광 생태관광 관광자원해설 중요도-실행도 분석 Birdwatching tourism Ecotourism Tourism resource interpretation Important-performance analysis: IPA