방한 외래관광객 체류기간의 결정요인

• 영문명: Dentifying the Determinants of Inbound Tourists' Length of Stay: A Finite Mixture Modeling
• 발행기관: 한국관광학회
• 저자명: 朴商坤 金相兌 韓淑瑛
• 간행물 정보: 『관광학연구』제34권 제3호, 261~282쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.05.31

영문 초록

This study was to identify the determinants of inbound tourists' length of stay using the finite mixture negative binomial count model(FMM). The FMM model was also compared with zero truncated poisson(ZTP) and negative binomial model(ZTNB) Data used in this study were originally collected from 10,535 foreign tourists by Korea Tourism Organization in 2008. Results showed that the FMM was better than the others in terms of model fitness. In addition, results of the FMM model proposed two latent groups of length of stay, the 'short-stay group' and the 'long-stay group'. Furthermore, the determinants of length of stay in the two groups were significantly different from each other. Finding of study suggests the importance of doing similar kind of future researches for developing an effective inbound marketing plan of Korea.

목차

Ⅰ. 서론

Ⅱ. 관광객 체류기간에 대한 선행연구

Ⅲ. 실증분석

Ⅳ. 요약 및 시사점

참고문헌

키워드

체류기간 유한 혼합모형 잠재 계층 모형 Iength of stay: LOS Finite mixture model Latent class model