관광목적지로서 강화도의 인지적․정서적 이미지와 지각된 위험이 추천의도․재방문의도에 미치는 영향

• 영문명: The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination
• 발행기관: 한국관광학회
• 저자명: 金鎭琇 孫海敬
• 간행물 정보: 『관광학연구』제34권 제3호, 215~236쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.05.31

영문 초록

The aim of this study is finding out how the cognitive and affective images and perceived risks to Ganghwa-do affect tourists' future behavior intention. The study materials are based on the questionnaires collected by 213 tourists who visit Ganghwa-do. The verified result is summarized as follows: first, the cognitive image has the positive influence on the willingness to recommend, while perceived risks have the negative influence. Second, the cognitive image and perceived risks have the indirect affection on the revisit intention through the willingness to recommend, not direct affection. Third, the affective image doesn't have direct influence on intention of revisiting or recommendation. In conclusion, tourists' cognitive image rather than affective image affects the willingness to recommend positively. And therefore the chances are good that this willingness can be connected with revisit intention. On the other hand, perceived risks which are directive factors for decreasing willingness to recommend can lower the chances of the revisit intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설 설정

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

정서적 이미지 인지적 이미지 지각된 위험 재방문 의도 추천의도 Affective image Cognitive image Perceived risks Revisit Intention Intention to recommend