확장된 계획행동이론을 이용한 갬블링열정과 행동의도간 구조관계 분석

• 영문명: An Analysis of Structural Relationship between Gambling Passion and Behavioral Intentions Using the Extended Theory of Planned Behavior
• 발행기관: 한국관광학회
• 저자명: 李忠基 宋學俊
• 간행물 정보: 『관광학연구』제34권 제3호, 125~145쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.05.31

영문 초록

This study was to extend the theory of planned behavior by incorporating the new concept of “gambling passion scale(GPS)” to predict visitors’ intentions to gamble. Data were collected from 460 visitors of Kangwon Land. Structural equation modeling was employed to identify the relationships between latent variables. Results indicated that GPS significantly influenced on behavioral intentions to gamble. Even though both harmonious passion (HP) and obsessive passion (OP) significantly effected on the gambling intentions, HP impacted more strongly on the intentions than OP did. In addition, while HP and OP were only influenced by attitude and subjective norm, OP was affected not only by the two factors but also by past behavior. These findings imply that casino management should promote harmonious passion to implement responsible gambling.

목차

I. 서론

II. 이론적 배경 및 선행연구 검토

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

갬블링열정척도 확장된 계획행동이론 카지노 갬블링 Gambling passion scale Extended theory of planned behavior Casino gambling