관광공간 및 행동의 의례화가 재방문의사에 미치는 영향

• 영문명: The Impacts of the Ritualization of Tourism Space and Tourist Behavior on the Intention of Revisit: A Focus on the Destination of Cultural Heritage
• 발행기관: 한국관광학회
• 저자명: 朴石熙
• 간행물 정보: 『관광학연구』제34권 제3호, 11~28쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.05.31

영문 초록

In cultural tourism, the ritualization of tourism space and tourist behavior have been important issues. This study was to examine the effect of ritualization of a tourism space and tourist behavior on the ritualization performance and the intention of revisit. Data were collected from 845 tourists at three popular cultural tourism destinations in Korea. Results from structural equation modeling analysis showed that the ritualization of tourism space positively impact on the ritualization of tourist behavior. However, it was not significantly associated with ritualization performance and revisit intention. In contrast, the ritualization of tourist behavior significantly impacted on the ritualization performance and the intention of revisit directly and indirectly. Based on the finding of the study, several implications of this study were also discussed.

목차

I. 서론

II. 이론적 고찰

III. 조사연구방법 설계

IV. 분석결과의 해석

V. 결론 및 시사점

참고문헌

키워드

문화적 풍요로움 관광공간의례화 관광행동의례화 의례성과 재방문의사 Cultural richness Ritualization of tourism space Ritualization of tourist behavior Ritual performance Intention of revisit