관광지에 대한 관광자 視角 유형

• 영문명: Tourist's Viewpoint Type for Tourist Destinations Using Q-Method
• 발행기관: 한국관광학회
• 저자명: 장은경 박흥식
• 간행물 정보: 『관광학연구』제32권 제6호, 339~361쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

This article attempts to understand how tourists evaluate a tourist destination using certain kind of criteria. The starting point is the viewpoints of tourists. For this purpose, authors investigated what kind of viewpoints tourists had of Jeollanamdo as a tourist destination by employing what one calls Q-method. The analysis results using the Q-method suggest that there are four viewpoint types of Jeollanamdo as a tourist destination, implying the characteristics shared by the four frameworks in terms of viewpoints. Arguably writers suggest that the results will make basic data in understanding the psychological market of potential tourist and evaluating the images of a tourist destination.

목차

I. 서론

II. 이론적 고찰

III. 분석

IV. 결론

참고문헌

키워드

관광지 이미지 스키마 Q방법 관광자 시각 Tourist destination image Schema Q-method Tourists viewpoint