해맞이 관광객의 관광활동 인식 결정요인

• 영문명: Determinants of the New Year’s Sunrise-watching Traveler’s Behavioral Perception
• 발행기관: 한국관광학회
• 저자명: 김성조 유창근
• 간행물 정보: 『관광학연구』제32권 제2호, 275~293쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.04.30

영문 초록

This paper is to examine the segmented sunrise-watching travelers’ perception of travel behavior, and to give an aid for marketing strategy to suppliers by providing marketing implications identified. Samples used for the analysis were travelers who visited Jung Dong Jin, a place of interest for sunrise-watching, at January 1, 2007. Factor analysis was performed to extract perception of travelers’ behavior, and cluster analysis was followed by ANOVA and Duncan’s Multiple Range Test for market segmentation. The result of this study revealed that the sunrise tourists perceive sunrise tour as a travel behavior that has environment cognition, symbolic meaning of time, esthetics, and diversification.

목차

I. 서론

II. 이론적 고찰

III. 자료 및 실증분석

V. 결론

참고문헌

키워드

관광활동 인식 상징적 의미 자아변화 MNL Travel behavior perception Symbolic meaning Self-change Multinomial Logit