관광분야 대학교육서비스 평가에 관한 구조적 관계 硏究

• 영문명: The Structural Relationship of Service Evaluation in Tourism Education of Universities
• 발행기관: 한국관광학회
• 저자명: 최규환
• 간행물 정보: 『관광학연구』제32권 제2호, 13~37쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.04.30

영문 초록

A number of studies have emphasized that the university should abandon classical organizational structures and introduce marketing concept. To survive the competition, the university should make en effort to satisfy the students, consumers of the education services. Author here endeavors to investigate the effectiveness of outcome quality, satisfaction, loyalty and behavioral intention in the process of college tourism education evaluation. The questionnaire to tourism major students has been used as a survey instrument containing 28 tourism education-related evaluation variables. Five hypotheses were proposed and tested, using structural equations analysis.

목차

I. 서론

II. 이론적 고찰

III. 연구설계 및 방법

IV. 분석 결과 및 고찰

V. 결론

참고문헌

키워드

관광교육서비스 평가 결과의 질 만족 충성도 행동의도 Evaluation of tourism education service Outcome quality Satisfaction Loyalty Behavioral intention