농촌지역 여행자의 의사결정 영향 요인 분석

• 영문명: Determinants of Visit Frequency and Selection of Online Information Source of Rural Travelers
• 발행기관: 한국농업경제학회
• 저자명: 허정회(Jeonghoi Heo)
• 간행물 정보: 『농업경제연구』63권 3호, 81~98쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study investigates the determinants of visit frequency and selection of online information source of those who visit rural areas for outing or travel. As for the information source, online media that have recently been used with a high rate of use are included: internet(website, blog), Facebook, YouTube, Instagram. The ordered probit model is used to analyze the factors that determine the frequency of visiting rural areas, and the multivariate probit model is used to analyze visitors’ choice behavior of online media selection to obtain travel information. As one of main explanatory variables, activities that visitors consider important during their trip are included.

목차

Ⅰ. 서 론

Ⅱ. 분석 모형

Ⅲ. 분석 자료

Ⅳ. 분석 결과

Ⅴ. 요약 및 결론

참고문헌

키워드

rural tourism online media ordered probit model multivariate probit model