뉴 시니어 남성의 라이프스타일, 이미지관리 행동, 심리적 안녕의 관계

• 영문명: Relationships among Lifestyle, Image Management Behavior, and Psychological Well-being of New Senior Men
• 발행기관: 한국무역연구원
• 저자명: 김영희(Young-Hee Kim) 황진숙(Jin-Sook Hwang b)
• 간행물 정보: 『무역연구』제13권 제2호, 569~585쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.04.30

영문 초록

The purpose of this research is to analyze the effects of lifestyles of senior men in their 50s to 60s on image management behavior. Also, this study investigates the effects of image management behavior on psychological well-being. A total of 300 respondents participated in the survey which targeted senior men in their 50s to 60s. Collected data were used for statistical analysis using SPSS 24. Descriptive statistics, frequency analysis, reliability, factor analysis, regression analysis were conducted. The findings indicated that there were significant effects of lifestyle factors such as pursuit of health, social interaction, and pursuit of materialism on image management behavior. These lifestyle factors positively influenced body/appearance management, beauty/cosmetic surgery management, and clothes/fashion management. However, the pursuit of safety positively influenced clothes/fashion management only. In addition, image management behavior of senior men significantly influenced psychological well-being. Body/appearance management and clothes/fashion management significantly influenced life satisfaction while clothes/fashion management significantly influenced ego achievement. This study may help enterprises in the fashion, beauty and medical industries develop new products for enhancing the image and lifestyle of senior men in their 50s and 60s in an aging society.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법 및 절차

Ⅳ. 연구 결과 및 논의

Ⅴ. 결론

키워드

Image Management Behavior Lifestyle New Senior Psychological Well-being