우리나라 농산물 공동브랜드의 실태와 성공요인 분석

• 영문명: (A Research on Success Factors of Agricultural Co Brand in Korea)
• 발행기관: 한국농식품정책학회
• 저자명: 권기대(Ki-Dae Kwon) 김신애(Shin-AE kIM)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 4호, 1007~1031쪽, 전체 25쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This study is to examine factors that affect success of agricultural brands with consideration of the nature of agribusiness in which the product itself represents the brand. The factors that affect success of business were studied by examining successful brands that had high accomplishments in customer recognition and financial aspect within agriculture industry with establishment of consistent and strong brand power for their consumers. Various strategy and detailed implications on analysis results can found not to mention in the conclusions.

목차

Ⅰ. 서 론

Ⅱ. 농산물 공동브랜드의 실태분석

Ⅲ. 이론적 배경 및 연구가설

Ⅳ. 실증분석

Ⅴ. 결 론

참 고 문 헌

키워드

Agricultural Co brand Success Factors Goodtrae