중국관광객에 한국선호도가 한국제품 구매의도에 미치는 영향

• 영문명: The Effects of Chinese Consumer Preference for Korean Products and Culture Relative to Purchase Intention and Tourism Intention
• 발행기관: 한국무역연구원
• 저자명: 소원근(Won-Kun So) 김하균(Ha-Kyun Kim)
• 간행물 정보: 『무역연구』제12권 제5호, 717~728쪽, 전체 12쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.10.30

영문 초록

K-pop has gained its popularity in Asia, and its popularity is mostly concentrate in China and Japan. The positive effect of the Korean wave and K-pop has lead to increase in preference for Korean products in China, thus causing the number of Chinese visitors going to Korea to buy Korean products and to tour Korea. This study examines the factors affecting Chinese consumer preference for Korean products and tourism. It is designed a model consisting of Chinese consumer preference, intention to engage in Korea tourism and purchase intention relative to Korean products. The study analyzed the characteristics of Korean culture in China. To define characteristics of Korean culture, variables are selected from domestic and foreign researches. It is also surveyed by Chinese who have experienced Korea culture and empirically analyze the survey data through statistical technique. For the study of basics statistics, It is used SPSS20.0. Smart PLS2.0 is used for hypothesis testing. The results of this study are as follows: First, Chinese consumer preference for Korean products positively affects Korea tourism intention. Second, Chines consumer preference positively affects purchase intention relative to Korean products. However, Korea tourism intention does not affect purchase intention of Korean products.

키워드

Korea Product Preference Purchase Intention Tourism Intention