여행업의 인터넷 광고유형과 디자인이 구매의사 결정에 미치는 영향에 관한 연구

• 영문명: A Study of the Influence of Internet Advertising Types and Design on Consumer's Purchasing Decision Making Behavior - The Focus of Travel Agency -
• 발행기관: 대한관광경영학회
• 저자명: 박희석
• 간행물 정보: 『관광연구』제15권 제2호, 267~286쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.12.30

영문 초록

This study suggests to set up a desirable direction with checking up the travel agencies for internet travel market at the same time analysing the correlation between internet advertising types and designs and internet marketing. This report is illuminating the internet advertisement in view of internet travel market. Internet travel market absolutely depends on electronic commerce. Also, travel agencies' internet advertisement is an important structural elements of electronic commerce. It is more elastic and active than any other electronic commercial structure and makes the images for itself. The issue treated by this report is an influence of the consumer's purchasing decision making behavior especially on internet travel market.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구방법

Ⅳ. 자료분석 및 가설검증

Ⅴ. 결론

참고문헌

키워드

여행업 인터넷 인터넷 광고 광고유형 디자인 구매의사 결정