Food Advergames Targeting Children:Types of Brand Identifiers, Nutritional Content, and Ad Breaks

• 발행기관: 한국헬스커뮤니케이션학회
• 저자명: Hannah Kang
• 간행물 정보: 『헬스커뮤니케이션연구』제8권, 121~153쪽, 전체 32쪽
• 주제분류: 사회과학 > 신문방송학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This study investigated the content of U.S. food advergames presented on food company websites targeting children, in terms of types of brand identifiers, nutritional content of the food products, and ad breaks. Among 53 websites that have advergames, a total of 387 food advergames were examined. Results of this study found that about 90 percent of foods advertised in advergames were low-nutrition and/or high-calorie foods. In particular, when a product package was shown in the game or branded food items or product packages were related to the game scoring, those foods were more likely to be foods high in sugar. Moreover, foods advertised in advergames that did not have ad breaks were foods that were higher in calories, fat and sugar, except for sodium. This study highlights the fact that more scholarly attention is needed regarding the content of advergames.

목차

Literature review

Method

Results

Discussion

키워드

food advergame brand identifier nutritional content ad break