대학 내 입점은행에 대한 이용, 인식, 요구에 관한 연구

• 영문명: A study on the Use, Perceive and Needs of Banking Services on Campus
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 박차희(Cha Hee Park) 오나영(Na Young Oh) 전유라(Yu Ra Jeon) 최정화(Jung Hwa Choi) 김민정(Min Jeung Kim)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제19권 제1호, 189~208쪽, 전체 20쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

This study investigated how university students and faculty use, perceive, and need with banking services on campus. Main results were as follows. First, usage according to general characteristics of research subjects showed no particular differences but usage among faculty and usage among students showed significant differences. While there were no particular differences in numbers of visitation or purposes for visitation to the Bank on campus, in ATM machine usage, students used the ATM machine for cash withdrawal 1 to 2 times a week while faculty members only used it 1 to 2 times a month. Cash deposits were also made more often by students than by faculty members. Second, while students and faculty members were mostly satisfied with the expertise of the Bank on campus, they were all dissatisfied with services related to finance consumer issues. Also, with regards to convenience, employee response, and the provision of additional services, faculty members expressed more satisfaction than students. Third, 83.8% of students and 44.6% of the faculty had things that they hoped for from the Bank on campus. Common opinions for the bank were improvements in waiting time due to a lack of teller windows, an increase in benefits for University members, better accessibility, and improvements in hospitality. With regards to the ATM machines, opinions requested an increase in machine numbers, sanitary management, charge reductions, improvements made for frequent machine failures, and increased cash reserves.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구고찰

Ⅲ. 연구방법

Ⅳ. 결과 및 해석

Ⅴ. 결론 및 제언

참고문헌

키워드

Banking services Consumer satisfaction