수도권 백화점 이용자의 점포선택 선호요인 연구

• 영문명: A Study on the Consumer's Preference Factor for the Selection of Department Store in Seoul Metropolitan Area
• 발행기관: 한국부동산학회
• 저자명: 김영록(Kim, Young Rok) 이호병(Lee, Ho Byung)
• 간행물 정보: 『부동산학보』不動産學報 第49輯, 145~158쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze the preference of consumers to the choice attributes of department stores by using the statistical techniques such as factor analysis, ANOVA and discriminant analysis. (2) RESEARCH METHOD The research methods such as factor analysis, ANOVA and discriminant analysis are applied for the analysis. (3) RESEARCH FINDINGS The results of this study showed that there existed differences in the preference of the users to the choice attributes of the fourteen department stores (i.e., Kwanak, Kangnam, llsan, lncheon, Jamsil, Nowon, Cheongryangri , Mia, St.arcitv, Bundang, Bupyeong, Anyang. Yeongdungpo and Main Store of the Lotte Department Store) in Seoul Metropolitan Area. 2. RESULTS There existed no significant differences among the stores in the factors such as commodity and nearby similar facilities concerning the consumers' preference. However, significant differences among the stores were found in the other factors with regard to the preference: in the factor of subsidiary facilities between [Bupyeong & Kangnam Store] group and l Il san & Kwanak Store] group: in the factor of storeroom facilities between [Kwanak, Bupyeong & Yeongdungpo Store] group and [Jamsil, lncheon & Bundang Store] group: in the factor of accessibility between l Chcongrvangr'i, Main, Starcity & Anyang Store] group and [Nowon & Bundang Store] group.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 권역별 백화점의 소비자 행태

Ⅳ. 권역별 백화점 선택시 선호 요인 분석

Ⅴ. 결 론

參考文獻

키워드

백화점 소비자 선호도 선택속성 요인분석 분산분석 판별분석 department stores consumers' preference choice attributes factor analysis ANOVA and discriminant analysis