그린마케팅전략과 대체에너지개발

• 영문명: Green Marketing Strategy & Alternative Energy Development
• 발행기관: 한국항해항만학회
• 저자명: 김진구(Jin-Goo Gim) 윤대근(Dae-Gwun Yoon)
• 간행물 정보: 『한국항해항만학회 학술대회논문집』2011 춘계학술대회논문집, 237~240쪽, 전체 4쪽
• 주제분류: 공학 > 해양공학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The purpose of this paper is to increase the competitiveness of firms by establishment of green marketing strategy and its application to a new alternative energy development, ultimately contributing to the advancement of national economy. This study adopted an integrated approach to develop a strategic theory of ‘Sun Tzu on the Art of War’ that is one of the oldest military treaties and still applicable to today’s management development. It applies to the empirical result from a new alternative energy development. For more qualitative improvement of this paper, it needs further detailed studies in both theory and practice in green marketing theory that is applicable to the new alternative energy development.