클라우드 컴퓨팅으로의 사용전환 결정요인에 관한 연구

• 영문명: A Study on Factors Affecting Intention to Switch for Using Cloud Computing : A Case of Goolgle Docs
• 발행기관: 한국IT서비스학회
• 저자명: 박상철(Sang Cheol Park) 권순재(Soon Jae Kwon)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제3호, 149~166쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

While the importance of adopting cloud computing service has been emerged. comparatively little research has been conducted on examining factors of an individual user’s intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users’ intention to switch to cloud computing Our model posits that the characteristics of cloud computing such as collaboration support, accessability, trust to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 106 respondents was used to test the model using partial least square analysis. According to our results, the characteristics of cloud computing were found to have significant impact on users’ intention to switch that partially mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers’ interest in the emerging area of cloud computing adoption.

목차

Abstract

1. 서론

2. 선행연구 고찰

3. 연구모형 및 가설

4. 실증분석

5. 결론

참고문헌

〈부록〉

저자소개

키워드

Cloud Computing Perceived Value Intention to Switch