대형유통업체들의 최저가격보상전략에 관한 탐색적 연구

• 발행기관: 개인저작물
• 저자명: 양승룡 손용석 임성수 서동욱
• 간행물 정보: 『개인저작물 - 사회』제13권, 65~96쪽, 전체 32쪽
• 주제분류: 사회과학 > 개인저작물
• 파일형태: PDF
• 발행일자: 2007.12.01

영문 초록

Large-scale discount stores with bargaining power of the market, force food manufacturers to cut supply prices off. On the other hand, food manufacturers insist that discount stores not only distort fair commercial trade by adopting the low price guarantee as a strategy, but also impact negatively on profitability of food manufacturers to lead a decrease in quality, aggravation in employment and orders placed in other countries. In this paper we investigate price cuts competitively made by discount stores, and attempt to analyze channel conflicts between discount stores and food manufacturers on the survey basis. We provide some solutions to building fair trade commissions of the retail market and to conflicts on the channel. And we discuss efforts to be made from the firm`s and governmental perspectives.

목차

1. 서론

2. 국내 유통시장의 션황 분석

3. 유통업체와 제조업체의 갈등 사례 분석

4. 최저가격보상제 효과 분석 : 식품제조업체 입장

5. 결론

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